--- title: "Charts guide - Auto-Respond Docs" description: "How to read each of the six charts on the Analytics page - what they show, what clicking does, and what patterns to look for." source: https://auto-respond.com/docs/analytics-reporting/charts-guide/ last_updated: 2026-10-01 --- ![Charts guide documentation guide](https://auto-respond.com/assets/docs/analytics-reporting-charts-guide.svg "Charts guide Documentation") A visual guide to the Charts guide documentation, covering the setup, configuration, and workflow details explained on this page. Documentation illustration for Charts guide. # Charts guide The **Analytics** page has six interactive charts. Each one visualizes a different slice of your lead data for the selected date range and source selection. Four of the six are clickable - clicking a slice or segment applies a filter to the table below. ## Getting here In Auto-Respond, open **Analytics** from the **Auto Responder** section of the sidebar. Pick a date range and one or more sources at the top of the page. The charts update automatically. ℹ️ When the **Compare to previous period** toggle is on, each chart overlays the matching earlier period in lighter or dashed styling so you can compare at a glance. ## 1. Hours/Weekday **Type:** scatter plot. **What it shows:** when leads arrive, plotted by: - **Horizontal axis (x):** day of week. - **Vertical axis (y):** hour of day. - **Color:** green dots are leads with a phone number, red dots are leads without. - **Size:** larger dots mean more leads in that hour/day bucket. **How to read it:** - Dense clusters identify your peak inquiry windows. - Lots of green dots in a window means that’s when leads are most willing to share contact info - a good time to be available. - Lots of red dots in a window may mean messaging or timing isn’t working as well at that hour. **Click behavior:** this chart is not clickable. ## 2. Leads by Status **Type:** pie chart. **What it shows:** how your leads are distributed across their statuses - **Answered**, **No Answer**, **Follow-up**, **Bot Follow-up**, **Scheduled Messages**, **Meeting**, and **Done**. See [Lead Statuses](https://auto-respond.com/docs/leads/statuses/) for what each one means. **How to read it:** - A large **Answered** slice means most leads are actively engaging. - A large **No Answer** slice means many leads aren’t replying to your first message - worth reviewing messaging and timing. - **Bot Follow-up** and **Scheduled Messages** slices reflect leads the system is still working on - they will resolve into other statuses over time. **Click behavior:** click a slice to filter the table below to just leads in that status. An active-filter chip appears above the table. ## 3. Leads Over Time **Type:** line chart. **What it shows:** daily lead volume over the selected date range, split into two series: - **No Answer** (red) - leads where the customer did not reply after the first business message. - **Answered** (green) - leads where the customer did reply. **How to read it:** - The height of each day’s point represents total leads that day. - The split shows what share of those leads turned into two-way conversations. - Trending up means more inquiries; trending up on green specifically means better engagement. **With comparison on:** the previous period is drawn in lighter or dashed lines behind the current period, so you can compare day-for-day. **Click behavior:** this chart is not clickable. ## 4. Leads by Title **Type:** pie chart. **What it shows:** the top 10 service or job titles your customers mentioned - the categories pulled from each inquiry. Use it to see what jobs you’re getting asked about most. **How to read it:** the largest slices are your most-requested titles. Smaller long-tail slices show the variety of asks. **Click behavior:** click a slice to filter the table below to just leads for that title. ## 5. Phone Collection Rate **Type:** doughnut chart. **What it shows:** how often a phone number was captured for the leads in the selected period, split into: - **Phones Collected** - a real phone number is on file. - **No Phone** - no phone number at all. **How to read it:** a larger **Phones Collected** slice means your messaging is successfully asking for and capturing direct contact info. **Click behavior:** click a segment to filter the table below. For example, clicking **No Phone** shows only leads where you don’t have a phone number yet. ## 6. Leads by Source Type **Type:** pie chart. **What it shows:** lead distribution across platform types - **Yelp**, **Thumbtack**, **Facebook Messenger**, **Facebook Lead Ads**, **Instagram**, and **Google Local Ads**. **How to read it:** tells you which platforms are generating the most inquiries. Combine with the table below to compare not just volume but also answer rate and phone collection by platform. **Click behavior:** click a slice to filter the table below to just leads from that platform. ## Using multiple charts together You can click slices on several charts at once. Filters combine as an AND - for example, clicking **Yelp** on the Source Type pie and **Answered** on the Status pie shows the table filtered to Yelp leads that got a reply. Every active filter appears as a chip above the table; click the **×** on a chip to clear just that one. See [Advanced features](https://auto-respond.com/docs/analytics-reporting/advanced-features/) for period comparison and CSV export. *** Questions? Email . Last updated: October 1, 2026