--- title: "HubSpot - Auto-Respond Docs" description: "Push every Auto-Respond lead into HubSpot as a contact, matched by email, with a note of the original inquiry." source: https://auto-respond.com/docs/integrations/hubspot/ last_updated: 2026-04-21 --- ![HubSpot documentation guide](https://auto-respond.com/assets/docs/integrations-hubspot.svg "HubSpot Documentation") A visual guide to the HubSpot documentation, covering the setup, configuration, and workflow details explained on this page. Documentation illustration for HubSpot. # HubSpot The HubSpot integration creates and updates HubSpot contacts automatically. Every lead Auto-Respond talks to is sent to HubSpot with their name, phone, email, and zip code, plus a note describing where the lead came from and what they asked about. Existing contacts are matched by email so you don’t get duplicates. ℹ️ The HubSpot card is on any source’s **Messaging Settings** → **Integrations** tab. ## What gets synced Every lead pushed into HubSpot includes: - First name - Last name - Phone number - Email - Zip code - Lifecycle stage - A note attached to the contact with the source name and the original inquiry ## Connecting HubSpot ### Open the integration In Auto-Respond, open the source → **Messaging Settings** → **Integrations** tab → **HubSpot** card. ### Paste your HubSpot access token Click **Connect** and paste your HubSpot access token into the field. You can create a token in HubSpot under your account settings → **Integrations** → **Private Apps**. Make sure the token has permissions to read and write contacts. ### Save and validate Click **Save**, then click **Validate Connection**. If the token is correct, you’ll see a green confirmation. If not, HubSpot’s error message is shown right on the card so you can fix it. ### Turn on the Enable toggle The integration doesn’t send anything until **Enable** is on. ## Options ### Enable Turns the integration on or off for this source. Default: **off**. ### Inherit from parent Only shown on a location with a parent business. When **on**, this location uses the parent’s HubSpot settings. When **off**, it has its own credentials and options. ### Create lead in CRM only when contact info is received Label: **Create lead in CRM only when contact info is received**. Default: off. - **When on** - HubSpot gets the lead only once the lead has shared a phone number or email, and only if **CRMs** is checked under **Trigger integrations:** in the source’s [Contact Info](https://auto-respond.com/docs/messaging-settings/contact-info/) tab for that kind of contact info. - **When off** - HubSpot gets the lead as soon as the lead first reaches out, even before you have their contact info. ### Create only new leads Label: **Create only new leads**. Default: off. - **When on** - If your business had already messaged the lead before Auto-Respond first received the conversation, the lead’s contact info is not sent to HubSpot. New messages in a conversation don’t send the lead again either. - **When off** - Those leads and messages are sent too. This option looks at the conversation, not at HubSpot: it doesn’t search HubSpot for an existing record. ### Notify this integration only after the AI determines the lead is interested Label: **Notify this integration only after the AI determines the lead is interested**. Default: off. - Needs **AI Assistant** with **Short** or **Long** conversation in Conversation Setup. - Can’t be turned on together with **Create lead in CRM only when contact info is received** or **Create only new leads**. ### Validate Connection Tests your access token immediately. ### Disconnect Removes the access token and turns off the integration. Confirmation required. ## Matching and deduplication HubSpot contacts are matched by **email**. If a contact with the same email already exists: - Auto-Respond updates the existing contact with new fields and appends a new note. If the lead doesn’t have an email yet, HubSpot can’t dedupe on email - in that case, a new contact may be created until the email is collected. ## Disconnecting Open the HubSpot card → click **Disconnect** → confirm. Your token is removed and no more leads are pushed to HubSpot until you reconnect. ## Troubleshooting - **“Validation failed” / invalid token** - The access token is wrong or was revoked. Regenerate the token in HubSpot and paste the new one. - **No contacts appearing in HubSpot** - Check that **Enable** is on. If **Create lead in CRM only when contact info is received** is on, the lead hasn’t shared a phone or email yet, or **CRMs** isn’t checked in the Contact Info tab. If **Create only new leads** is on, your business may have messaged the lead before Auto-Respond received the conversation. - **Duplicate contacts** - Usually means leads are reaching out without an email, and HubSpot can’t dedupe. Consider turning on **Create lead in CRM only when contact info is received** so records are only created once a phone number or email is collected. - **Missing notes or fields** - Confirm your HubSpot token has permissions for contacts and notes. *** Questions about the HubSpot integration? Email . Last updated: April 21, 2026