---
title: "Pipedrive - Auto-Respond Docs"
description: "Push every Auto-Respond lead into Pipedrive as a person, with name, email, phone, and postal code."
source: https://auto-respond.com/docs/integrations/pipedrive/
last_updated: 2026-08-29
---

![Pipedrive documentation guide](https://auto-respond.com/assets/docs/integrations-pipedrive.svg "Pipedrive Documentation")

A visual guide to the Pipedrive documentation, covering the setup, configuration, and workflow details explained on this page. Documentation illustration for Pipedrive.

# Pipedrive

The Pipedrive integration creates persons (Pipedrive’s name for contacts) in your Pipedrive account for every lead Auto-Respond handles. Their name, email, phone, and postal code are written through automatically, so your pipeline always reflects what’s come in.

ℹ️

The Pipedrive card is on any source’s **Messaging Settings** → **Integrations** tab.

## What gets synced

Every lead sent to Pipedrive includes:

- Name
- Email
- Phone number
- Postal code (written into a custom field on the person)

## Connecting Pipedrive

### Open the integration

In Auto-Respond, open the source → **Messaging Settings** → **Integrations** tab → **Pipedrive** card.

### Paste your Pipedrive API token

Click **Connect** and paste your Pipedrive API token. You can find your token in Pipedrive under your user profile → **Personal preferences** → **API**.

### Save and validate

Click **Save**. The token is validated automatically when you save - if it’s wrong, Pipedrive’s error is shown right on the card. You can also click **Validate Connection** later to re-check.

### Turn on the Enable toggle

Nothing is sent to Pipedrive until **Enable** is on.

## Options

### Enable

Turns the integration on or off for this source. Default: **off**.

### Inherit from parent

Only shown on a location with a parent business. When **on**, the location uses the parent’s Pipedrive settings. When **off**, the location overrides them.

### Create lead in CRM only when contact info is received

Label: **Create lead in CRM only when contact info is received**. Default: off.

- **When on** - Pipedrive gets the lead only once the lead has shared a phone number or email, and only if **CRMs** is checked under **Trigger integrations:** in the source’s [Contact Info](https://auto-respond.com/docs/messaging-settings/contact-info/) tab for that kind of contact info.
- **When off** - Pipedrive gets the lead as soon as the lead first reaches out, even before you have their contact info.

### Create only new leads

Label: **Create only new leads**. Default: off.

- **When on** - If your business had already messaged the lead before Auto-Respond first received the conversation, the lead’s contact info is not sent to Pipedrive. New messages in a conversation don’t send the lead again either.
- **When off** - Those leads and messages are sent too.

This option looks at the conversation, not at Pipedrive: it doesn’t search Pipedrive for an existing record.

### Notify this integration only after the AI determines the lead is interested

Label: **Notify this integration only after the AI determines the lead is interested**. Default: off.

- Needs **AI Assistant** with **Short** or **Long** conversation in Conversation Setup.
- Can’t be turned on together with **Create lead in CRM only when contact info is received** or **Create only new leads**.

### Validate Connection

Re-tests your API token against Pipedrive.

### Disconnect

Removes the token and turns the integration off. Confirmation required.

## Matching and deduplication

Pipedrive persons are matched by **phone** or **email**.

## Disconnecting

Open the Pipedrive card → click **Disconnect** → confirm. The API token is cleared.

## Troubleshooting

- **“Validation failed” / invalid token** - The Pipedrive token is wrong, expired, or was deleted. Generate a new token in Pipedrive and paste it.
- **No persons appearing in Pipedrive** - Check **Enable** is on, check your **Create lead in CRM only when contact info is received** setting, and confirm your Pipedrive user has permission to create persons.
- **Duplicates** - Turn on **Create lead in CRM only when contact info is received** so a person is only created once a phone number or email is known.
- **Postal code missing** - Pipedrive stores postal code on a custom field. Check that your Pipedrive account has the postal-code custom field available on the Person entity.

***

Questions about the Pipedrive integration? Email <support@auto-respond.com>.

Last updated: August 29, 2026