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A prospective customer reaches out through your DMs. Respond with useful information about your service while their question is still fresh.
Instagram auto responder
An Instagram auto responder answers the direct messages people send your Instagram business account, even when nobody has the app open. Auto-Respond replies to Instagram DMs in under 2 seconds with your business details, asks your qualifying questions and moves interested customers toward a booking, for $49 a month per connected account.
7 days to try it Cancel anytime
Connect your eligible Instagram business account through Meta.
One platform. The channels you already use.
It answers direct messages: the DMs people send your Instagram Business or Creator account, which is where most service inquiries on Instagram start. Each conversation arrives in Auto-Respond with the person's Instagram handle and the full thread, and the AI replies inside that same thread, so the customer never leaves Instagram.
A prospective customer reaches out through your DMs. Respond with useful information about your service while their question is still fresh.
Use your qualifying instructions to collect the job location, timing, and service needed. When scheduling is enabled, help them find an available time.
Instagram already offers free automation: up to four frequently asked questions shown when someone opens a chat with you, plus the Inbox automations in Meta Business Suite, such as an instant greeting, an away message and keyword replies. If you only need to answer the same few questions, start there; our guide to setting up Instagram auto replies walks through each one.
The built-in tools send the text you saved. They cannot tell a customer asking about a deck repair from one asking about a new build, quote from your price ranges, or offer a time on your calendar. That is what Auto-Respond adds: a reply written to the message in front of it, the questions you would ask, and a booking when the customer is ready.

DMs are read on a phone, often between other things, so the first reply should be short enough to read in one glance and easy to answer with one tap of the keyboard:
Illustration: the shape of a good first DM reply (placeholders, not a real customer)
DM: "Do you do kitchen backsplashes? How much?"
Reply: "Yes, we install backsplashes in [area]. Most run [your range] depending on size and tile. Roughly how many square feet is it? We can come measure on [day]."
If you also take messages on your Facebook Page, the Facebook auto responder runs on the same Meta login as a separate source.
See the actual product
Watch the product walkthrough, then try it with your own business.
Recorded with a demo business. A walkthrough of the product, not a customer result.
Simple to start. Yours to control.
Check two things first: the account is set to Business or Creator, and it is linked to a Facebook Page you manage. Then you sign in through Facebook and pick the account. The Instagram source guide covers troubleshooting.
Set up my businessSign up at app.auto-respond.com and review the offer shown for each source. Instagram and Facebook Messenger are separate billable sources even when connected through the same Meta authorization.
Link your Instagram Business or Creator account through the Facebook Business connection. This uses Meta's official Instagram messaging API, so replies are logged natively in your Instagram inbox. Takes under 2 minutes.
Paste in your services, pricing ranges, service area, hours, and the questions you ask on every job. The AI grounds every DM reply in this data instead of guessing.
Tell the AI what to ask: job type, location, timeline, budget. Organic DMs get the full qualifying conversation; Lead Ad submissions get an instant follow-up that already references their answers.
Set the cadence for leads who go quiet after the first reply, such as a nudge after a few hours, another the next day, a final check a couple of days later. The sequence pauses automatically the moment the lead replies or books.
Flip it on. The next DM, Story reply, or Reel reply that lands gets an AI response in under 2 seconds, qualified, and pushed toward a booking, while you are on a job or asleep.
Clarity for your team
Each Instagram conversation shows the thread, what the customer needs and the next step, next to your leads from every other source. These are real product screens from our demo business.

Know the price before you start
Instagram is $49 a month for each connected Instagram account, with no per-message fees or contract. Facebook Messenger is a separate $49 source even when both use the same Meta login. See every channel on the pricing page.
Instagram auto responder
Per connected Instagram account. Facebook Messenger is a separate source.
See how it works for your business.
Start my free trial No setup fee. No long-term contract.A few things you might be wondering
Meta's rules, follow-ups, cost and what your followers see.
Explore the help centerYou connect your Instagram Business or Creator account to Auto-Respond through Meta's official Instagram messaging API (the same API family that powers Messenger). After that, every DM that lands in your inbox gets an instant AI reply that reads what the person actually wrote, answers their question, asks a couple of qualifying questions, and offers a booking. There is no separate app for your customer to install and nothing for you to babysit. Setup takes under 2 minutes through the Facebook Business connection, and the next DM after you flip it on gets an instant reply.
Yes, and this is where quiet leads get recovered. Plenty of people send one DM, get a reply, then go quiet because they got busy, not because they lost interest. Auto-Respond runs an automated follow-up sequence on those threads: a nudge a few hours later, another the next day, a final check a couple of days after that, each one written in context rather than a copy-pasted "just checking in." You set the cadence and the stop conditions, and the AI pauses the moment the lead replies or books. You are not manually scrolling back through old DMs trying to remember who ghosted you.
Yes. Auto-Respond uses Meta's official Instagram messaging API, which is approved for Instagram Business and Creator accounts. It is the same sanctioned surface that large customer-service platforms use, so replies are logged natively in your Instagram inbox and there is no risk of the account restrictions that come with unofficial automation bots. You need an Instagram Business or Creator account linked to a Facebook Page, both of which are free to set up.
The first reply lands in under 2 seconds from the moment the message arrives. That speed matters more on Instagram than almost anywhere else, because the person is still inside the app, still on your profile, and one tap away from messaging three competitors. A reply that arrives while they are still scrolling converts at a far higher rate than one that shows up two hours later when they have moved on.
Direct DMs, Story replies, Reel replies, and Instagram Lead Ad form submissions all land in the same inbox and all get an instant response. Organic DMs get a qualifying conversation, since you know nothing about the project yet. Lead Ad submissions get an immediate follow-up that already references the details the person filled in. Comment moderation is a separate thing and is not part of this; this covers the inbox and DM side.
Both. Instagram DMs and Facebook Messenger run on the same Meta messaging plumbing, so one connection covers your Instagram inbox, your Messenger inbox, and Facebook or Instagram Lead Ad submissions. You manage every Meta conversation from a single dashboard instead of bouncing between two apps. If Facebook is your bigger channel, the dedicated Facebook auto responder page walks through the Messenger side in more detail.
Instagram is $49/month per connected source or location. Facebook Messenger is a separate $49/month source even when both are authorized through the same Meta connection. There are no per-message fees or fixed-term contract. The optional AI voice agent, if you want to follow up high-value Instagram leads by phone, is $10/month per number plus $1/minute. Trial eligibility is shown before activation.
Most do not, because the reply is written to their specific message rather than pulled from a canned template. The AI reads "do you work in Tampa and what would a full repaint run" and answers that exact question with your real service area and a real price range. It does not open with a generic "thanks for reaching out, someone will be with you shortly." If a thread gets complicated or high-value, it hands off to you with the full conversation attached so you never re-ask what they already told the bot.
It escalates instead of guessing. You set the escalation rules, such as explicit requests for a human, job values above a threshold, or scope the AI cannot scope cleanly, and the conversation routes to your phone with the full DM history attached. The AI grounds every answer in the knowledge base you give it, so it quotes your pricing and service area rather than inventing numbers, and it punts to you the moment it hits the edge of what it knows.
Most businesses are fully set up in under 2 minutes, and the Instagram connection is the bulk of it. Link your Instagram Business account through the Facebook Business connection, paste in your services, pricing ranges, and service area, set the follow-up cadence, and turn it on. The next DM that lands after that is handled automatically.
Your next inquiry could be any minute
Built around your business. Ready when your customers are.